Safelists

Safelists are lists of email addresses that people have opted-in to belong to, so they can advertise without it being considered spam. Basically they are groups of people sending emails to each other.

You must create separate email list address(es) (also known as list or subscription address) for use with safelists, otherwise your main contact address one will be overloaded. If you subscribe to lots of lists, your emails can be in the thousands per day. You can probably squeeze 5 safelists per standard email account such as Yahoo. But you will need to make sure they are emptied each day.

When I did safelist advertising, I used one paid email box at Yuhknow with large storage and great filtering for all my safelist emails. First I filtered validation/confirmation emails out, then emails from certain quality programs into separate folders so I can look at them later on, and trash the rest. One-click delete ability is very useful. Yuhknow is one of the premier email businesses, catering specifically for safelists and emailers.

The most important thing in safelist marketing is THE HEADING. Don't trick people by using the word 'confirm' in the heading. Don't use the same heading as everybody else. Go for the emotions. Think what would make you read a heading - and use that. Power words such as free, new, success etc.

Many people do not use safelists to get sales. They use them to get subscribers to their lists. They offer a freebie, or a secret, so people will sign up at no cost, and leave the selling to a later date. It works.

Large numbers of people signup to safelists, intending to use them, but never get around to sending emails. Don't be one of them. Get organised.

You will get the best results from safelists that offer an incentive for reading the emails. For example they reward you with points which can be redeemed for sending out more ads yourself. Or hidden cash bonuses.

The best advice I got about safelists was using an auto-submitter.

One of the more well-known safelist submitters is SafeListBoys. The most successful safelist-users I know all use safelistboys. They use it to manage their submissions to over 400 safelists, with minimal effort. I've only just joined, and am looking forward to big things. They also just updated it with great new functions.

If you are going to manually submit to safelists on a small scale, take advantage of your browser's Favourites folder. Many free safelists only let you send mail once a week. So set up a separate folder in favourites for each day of the week. Add a few safelists to each day of the week. Then each morning, just click on the correct day of the week and send out your emails.

My top performing safelists were:
Adtactics - a fantastic points-based safelist
BusinessWorldList
Herculist