Also known as "Don't put all your eggs in one basket".
Wonderful (and free) as search engine traffic is, it is beyond our control. We are at the mercy of frequently-changing search engine algorithms and competing websites, and can see massive changes in traffic from day-to-day, if you're unlucky (or lucky).
So any good internet marketer diversifies the source of their traffic.
Links from other sites
An easily remembered domain name
Promotional items - Tshirts, coffee cups, coasters etc
Word of mouth references - a good reputation
Viral advertising part 1 - Your own software items to pass around - programs, ebooks etc
Viral advertising part 2 - Create something catchy/leading-edge/shocking that others will talk about
Articles
Press Releases
Tagging
Radio
TV
Newspapers, magazines and journals
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