Article Marketing has been a high profile traffic generation technique for the last year, as webmasters seek out new ways of generating one-way incoming links.
It has been accompanied by a spate of software products to submit articles to the numerous directories that have sprung up.
Instant Article Submitter is one of the latest programs aimed at article writers. The list of directories is updated each time you start the program. You only have to enter your article description and author details once, and the program will fill in the form fields on individual directory sites. A great time saver.
Article Equalizer is by the same authors, and this time is targetted at website publishers instead of article writers, extracting articles from article directories for use in providing content for your website. It even includes functions such as rotating the displayed articles, so it looks like your website is being frequently updated.
SubmitContent is a free article submission site with over 1500 associated niche directories, websites, blogs and feeds.
ArticleSubmitterPro is another article submitter. It is an instant download, so you can start straight away, unlike the more expensive ArticleAnnouncer.
ArticleMarketer has a free online university to teach you about article marketing that includes many free audio interviews with successful marketers, and a solid PDF on best practices for article writing and submission.
If you do use an article submitter, stick with just one product to avoid accidentally re-submitting the same article to the same directory.
The article directories themselves have varying reputations. Some of the more popular directories include: ezinearticles.com
In practise, not all published articles will generate a real backlink for SEO purposes - some have quoted around 10%.
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